Peter Harmer is inspiring in this piece – talking about the way IAG’s purpose played a key role in ensuring IAG’s culture was already resilient pre-COVID and then knew how to prioritise once COVID hit.
“I think you have to tether resilience to real beliefs. We have a deep commitment to our purpose, which is to make your world a safer place. Our purpose is the framework through which all our decisions are made. And we started with our people and our customers.”
I encourage you to read the article. It’s a very practical guide to a leader’s effective use of organisational purpose.
Thanks Peter and Simon. Loved it.