“Culture doesn’t wait for your brand”.
That’s from Jason Kahner, President of Global Health & Wellness, Grey Group, at a recent Mumbrella conference & reported in their daily email, August 26. https://lnkd.in/fu6q6Xz
I agree with Jason. He’s saying you will lose playing culture catch up.
But his focus on “brand” purpose and the role of marketing?
I simply disagree that its through an emphasis on marketing strategy that a business defines & executes its purpose & values to drive cultural change & societal engagement.
It’s always through the leadership’s systemic execution of purpose across whole-of-being of an organisation.
Just look at IKEA’s approach to challenging itself through its purpose & the UN’s Sustainable Development Goals. It’s response? A completely new business model of subscription furniture. 💥
That’s a whole-of-being business response. It changes everything.
It’s only leadership through organisational purpose, not brand activation of purpose, that achieves seismic shifts like that.