A piece in yesterday’s Australian Financial Review shows how it is becoming mainstream to be deploying purpose in driving team and customer engagement and creating social capital in addition to delivering on shareholder returns.
Our clients, along with the companies detailed in the article, are not tree-hugging fringe dwellers. They are mainstream corporations seeing the possibility to grow through a purpose-framed lens. There is an opportunity here to build the case for your business – because if Blackstone, Fox Corp, JP Morgan Chase and Amazon can do this, you can (and, to keep up, probably should).
