You know, even with the Royal Commission occurring, the truth is that a lot of people are still unsure about the role of purpose in the creation and protection of commercial value. How about you?
If you’d like an explanation, try this little low-fi interview I gave to on-line magazine ManSam.
http://www.mansam.com.au/2018/04/tony-bonney-podium-purpose/
Once you get past the shock at how little hair I have…I think you’ll find the conversation I have with Sam Leon delivers a pretty concise explanation as to why we are angry with institutions and can see how a purpose is key to those institutions having the ability to build and protect trust and deliver consistently unique value to customers, employees, shareholders and society.
Would love to hear what you think (about the ideas that is…my hair is a lost cause).
