You say Mission. I say Purpose. So what?
Think of space travel. Of trying to get to Mars.
The process of getting there is always called “the mission”.
But why do you want to go in the first place…? That’s the purpose. Without it, you wouldn’t even bother starting the mission, would you?
In fact, the purpose powers the mission.
Here is a terrific article shared today on LinkedIn by a colleague of mine, Paul Muir. It gives more detail. It also makes the case as to how your purpose proactively deployed into your mission can make your business commercially more successful and an employer of choice.
Let me know if you’d like to discuss this further.
